In Murrysville, Pennsylvania, Rachel Desoto-Jackson is transforming the way we think about leadership, communication, and education. As the founder of RDJ Creative Consulting and Director of the Center for Teaching Excellence at Indiana University of Pennsylvania (IUP), Rachel blends creativity with data-driven strategies to inspire inclusive change. From healthcare simulation to executive coaching, her work bridges industries and uplifts communities.
We sat down with Rachel for an interview to learn more about her journey, the “aha” moments that shaped her leadership, and her advice for the next generation of changemakers.
Can you tell us about your background and what inspired you to pursue a career in your field?
Absolutely. My path began in applied theatre, where I saw firsthand how storytelling and performance could spark empathy and understanding. Over time, I expanded that passion into instructional design, inclusive education, and leadership training. I realized I could use creative methods—like role-play and simulation—not just on stage, but in classrooms, hospitals, and boardrooms to address real-world challenges.
I founded RDJ Creative Consulting to bridge those worlds. I wanted to empower individuals and organizations through innovative, human-centered strategies that prioritize empathy, communication, and measurable results. That drive to create meaningful impact continues to guide my work today.
What was the pivotal “aha” moment that defined your leadership or business approach?
One defining moment happened while working with simulated patients in a healthcare training program. We were using theatre-based methods to help future doctors practice difficult conversations—like delivering bad news or responding to a distressed family member.
I saw how powerful these simulations were in building empathy, communication, and emotional intelligence. That experience made me realize: empathy isn’t just a soft skill—it’s a leadership imperative. From that moment on, my approach became centered on creating environments where people feel seen, heard, and empowered to grow.
What are some of the biggest challenges you’ve faced, and how did you overcome them to achieve success?
One of the biggest challenges has been navigating spaces where innovation or DEI (Diversity, Equity, and Inclusion) work is seen as “extra” rather than essential. Early in my career, I often had to justify the value of inclusive teaching practices or arts-based training models.
I overcame that by leaning into evidence. I learned to translate creative concepts into data-driven outcomes, showing how these approaches improve retention, engagement, and workplace culture. Over time, I’ve seen a shift—more organizations now recognize that empathy and inclusion aren’t buzzwords; they’re business drivers.
How has your leadership or innovation made a significant impact on your industry or community?
At Indiana University of Pennsylvania, I led the successful transition to a new Learning Management System. This wasn’t just a tech upgrade—it was an opportunity to make learning more accessible, flexible, and inclusive for both faculty and students. I collaborated closely with university leadership and faculty, ensuring the transition was smooth and supported by strategic training.
Another example is the DEI Certificate Program I developed for faculty and staff. It created space for deeper conversations around equity, power, and pedagogy. That initiative helped build a stronger campus culture rooted in respect and accountability.
Through RDJ Creative Consulting, I’ve also worked with organizations like Sheetz and the Smithsonian to build inclusive, creative, and communicative workspaces—something I’m incredibly proud of.
What advice would you give to aspiring entrepreneurs or leaders looking to make their mark in your industry?
Start by listening. True leadership begins with curiosity and empathy. Understand the needs of the people you serve—whether they’re clients, students, or colleagues—and build from there.
Also, don’t be afraid to bring your full self into your work. Creativity, culture, and personal values are assets, not obstacles. If your idea challenges the norm, that might be exactly what’s needed.
Be willing to grow. Leadership isn’t about having all the answers. It’s about being open to learning and creating space for others to lead too.
Can you highlight a specific project or initiative you’ve led that showcases your innovation and leadership?
One project that stands out is my work with Simulated Patient (SP) training programs in healthcare. I designed and led an initiative that integrated applied theatre techniques into medical education, helping SPs and medical trainees develop critical skills in communication, empathy, and de-escalation.
By bringing together theatre artists, medical professionals, and educators, we built a collaborative, interdisciplinary model that’s now being used to train healthcare providers more effectively. It’s a powerful example of how creative methods can drive practical, life-changing outcomes.
Final Thoughts
Rachel Desoto-Jackson continues to redefine what leadership looks like—one conversation, one simulation, one strategy at a time. Whether she’s coaching executives, mentoring faculty, or designing inclusive programs, her work reminds us that empathy and innovation aren’t mutually exclusive—they’re deeply connected.
To learn more about Rachel or explore her consulting work, visit RDJ Creative Consulting and follow her journey as a leader transforming the landscape of communication, education, and equity.
