Brandon Ubiera doesn’t call himself a disruptor. He doesn’t like buzzwords. But the CEO of Alpha Timeshare Consultants has helped thousands of families get out of timeshares they thought they’d be stuck with for life.
It started in Orlando, but the roots run deeper. All the way back to the Bronx.
“When you grow up where I did, you learn two things early,” Ubiera says. “How to survive. And how to recognize when someone’s getting taken advantage of.”
Brandon grew up in a working-class neighborhood where church was routine and integrity wasn’t optional. That compass never left him. Not when he moved to Florida. Not when he started his company. And definitely not when the industry pushed back hard against the very idea of ethical timeshare exit.
But Brandon’s not here to win headlines. He’s here to win freedom for his clients.
It Was Never About Beating the System
When asked what made him take the leap, Brandon doesn’t hesitate.
“I kept meeting people who were stuck. Retired couples. Single parents. Veterans. People who just wanted out but were too scared or confused to even ask how.”
He didn’t build a company overnight. It was more like years of small wins. Word spread. People got results. Then the resistance started.
“The industry didn’t love us,” he says. “We were a threat. But I didn’t build this on gimmicks. I built it on service. So I kept going.”
One story still haunts him. In a good way. A woman walked into his office with a stack of papers, shoulders hunched, eyes down.
“She told me her family hadn’t taken a vacation in five years because of the fees. She’d been paying for something she never used. And no one would help her.”
Brandon’s team got her out. Clean break. No court fight. No runaround.
“She cried when I told her it was done. That was it. I knew I couldn’t ever quit this work.”
From Quiet Exit Plans to Real Impact
In many ways, Alpha Timeshare Consultants is now the gold standard for ethical exit. But Brandon doesn’t talk about awards or titles. He talks about food drives. Scholarship funds. He sponsors after-school programs in underserved neighborhoods.
“You can’t run a business like this and not stay connected to the people you’re serving,” he says. “The moment it becomes about the numbers, you’ve already lost.”
His latest initiative is especially personal. A scholarship program for first-generation entrepreneurs from low-income families.
“No GPA minimum. No long essays. Just heart. If you’ve got that, we’ll back you.”
One recipient, a 19-year-old from Kissimmee, used her grant to open a mobile salon. Brandon still checks in with her.
“Helping someone build something that’s theirs? That’s wealth. Not just money. Power. Dignity.”
Building Something You Can Pass On
Brandon’s not just thinking about this year. He’s thinking about the next generation.
“I’ve got three kids. I want them to know what I built stands for something.”
He credits his faith for keeping him grounded. Faith Assembly Church is where he resets every week. Wednesday and Sunday, without fail.
“That’s where I remind myself why I do this. It’s not about being the guy on stage. It’s about service.”
Advice That Doesn’t Fit on a Podcast
He’s mentored many young business owners over the years. Most want a hack. A shortcut. Brandon doesn’t offer those.
“You don’t need a perfect pitch deck. You need consistency. Follow up. Show up. Call back when you say you will.”
He laughs when people ask how he balances everything. Business. Family. Charity. Faith.
“I don’t balance it. I just make room for what matters.”
Closing Loopholes, Opening Doors
Alpha Timeshare Consultants has become more than a company. For many, it’s a lifeline. A second chance. And that’s exactly how Brandon wants it.
“I don’t need my name on a billboard,” he says. “I just want to be the reason someone breathes easier.”
He may never call himself a disruptor. But to the families he’s helped, that’s exactly what he is.
Brandon Ubiera is the Founder and CEO of Alpha Timeshare Consultants, based in Orlando, Florida. His company specializes in helping clients ethically exit unwanted timeshare contracts. He is also a community advocate, church member, and father of three. Read more interviews with inspiring founders and CEOs on Entreprenuer.co.
